For years I’ve been hearing that Technorati is an essential way to promote your blog over the interwebs. Despite the fact that I still don’t entirely understand what this organization does or how it got so dominant in the making-your-blog-cool department, I figured I should probably cave… so this post is a step in the process of claiming my site in Technorati’s blog index.

If you’re wondering about this for your own blog, the process is (sort of) easy; just sign up, start a claim and fill out some information about your blog, and then you get a claim code like E3QA6PRUDVT9 (see what I did there) which has to be placed in a blog post so Technorati can verify it.

It remains to be seen whether this is actually going to amount to anything useful.